Business and Service Designer
with a background in human-centered design, business strategy, intrapreneurship, and digital marketing
Some of my sample work:
Partner: SVT (Swedish Public Television)
Project: Develop a digital strategy to help SVT's international news reach a younger audience.
My roles: Ideation Workshop Design, User Insights, Social Media Strategy.
View my team's insights and suggestions.
Project: Develop a digital strategy to help SVT's international news reach a younger audience.
My roles: Ideation Workshop Design, User Insights, Social Media Strategy.
View my team's insights and suggestions.
Partner: Uniforms for the Dedicated
Project: Develop a digital strategy for a sustainable fashion company.
My roles: Client Workshop Design, Brand Strategy, Digital Strategy.
View my team's work.
Project: Develop a digital strategy for a sustainable fashion company.
My roles: Client Workshop Design, Brand Strategy, Digital Strategy.
View my team's work.
Partner: Converse Chuck Hack
Project: A shoe that plays different musical tunes depending on its lace patterns. This prototype can be further developed into a concept that enables musicians to jam without instruments.
My roles: Ideation, Prototype (building and testing with Arduino)
See it play one tune and another tune.
Project: A shoe that plays different musical tunes depending on its lace patterns. This prototype can be further developed into a concept that enables musicians to jam without instruments.
My roles: Ideation, Prototype (building and testing with Arduino)
See it play one tune and another tune.
Project: A smart object that enhances the potty training experience for parents and toddlers.
My roles: Ideation, Prototype (building and testing with Arduino)
View my team's concept and work process.
My roles: Ideation, Prototype (building and testing with Arduino)
View my team's concept and work process.
Partner: Bredbandsbolaget
Project: Develop user experience strategy for Sweden's second largest telecom company.
My roles: User Experience Research, Ideation, Prototype, User Experience Strategy, User Interface Design, Design Workshop (with Client), Interdisciplinary Teamwork, Team Development
View my team's work (in PDF).
Project: Develop user experience strategy for Sweden's second largest telecom company.
My roles: User Experience Research, Ideation, Prototype, User Experience Strategy, User Interface Design, Design Workshop (with Client), Interdisciplinary Teamwork, Team Development
View my team's work (in PDF).
Partner: Hugo Boss Frangrances
Project: Develop a brand concept that resonates with a younger audience.
My roles: Ideation, Concept Development, Production Management
View my team's concept. (PW: hugohyper2014)
Project: Develop a brand concept that resonates with a younger audience.
My roles: Ideation, Concept Development, Production Management
View my team's concept. (PW: hugohyper2014)
Partner: Furuviksparken
Project: Develop a brand concept for a national park in Sweden that can be extended into a content marketing platform.
My roles: Ideation, Content Marketing, Storytelling, Concept Development
View my team's concept (in PDF).
Project: Develop a brand concept for a national park in Sweden that can be extended into a content marketing platform.
My roles: Ideation, Content Marketing, Storytelling, Concept Development
View my team's concept (in PDF).
Partner: Visual Pleaser
Project: Develop brand strategy, including brand identity, for an interior designer.
My roles: Design Research, Ideation, Brand Strategy, Interdisciplinary Teamwork, Team Development
View the full strategy (in PDF) and the brand video.
Project: Develop brand strategy, including brand identity, for an interior designer.
My roles: Design Research, Ideation, Brand Strategy, Interdisciplinary Teamwork, Team Development
View the full strategy (in PDF) and the brand video.
Project: Produce a concept that would garner international media attention. The result, Beatballs, is a service that translates your favorite songs into meatball recipes. Concept was featured on BBC.
My roles: Algorithm Design (translating music attributes to tastes), Kickstart Campaign Development
Test our algorithm on Beatballs.net and view more details on our Kickstarter campaign.
My roles: Algorithm Design (translating music attributes to tastes), Kickstart Campaign Development
Test our algorithm on Beatballs.net and view more details on our Kickstarter campaign.
Partner: World Wide Fund for Nature
Project: Develop new (digital) fundraising concept that would build long-term relationships with a wider base of donors.
My roles: Design Research, Ideation, Concept Development, Non-Profit Marketing.
View our concept summary and prototype.
Project: Develop new (digital) fundraising concept that would build long-term relationships with a wider base of donors.
My roles: Design Research, Ideation, Concept Development, Non-Profit Marketing.
View our concept summary and prototype.
Partner: The Passion Company
Project: Create a participatory art installation for the Passion Company community event to explore the diverse experiences of love.
My roles: Concept Development, Production.
Project: Create a participatory art installation for the Passion Company community event to explore the diverse experiences of love.
My roles: Concept Development, Production.